Benefits Of Video Marketing Strategy Starting a Small Business Indiana

Published Oct 04, 21
5 min read

Building A 2021 Video Marketing Strategy [Free Template] Fort Wayne Indiana

How Video Marketing Can Help Your Business- Strategy for Starting a Small Business near IndianaBenefits Of Video Marketing Strategy around Indiana


With a figure like that, it’s no wonder marketing teams are turning their focus to video, compared to more traditional content. What is video marketing? Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience.

Learn how to incorporate engaging video content into your marketing strategy. Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with your audience and share what your brand is all about.

Video Marketing Strategy 2021 Starting a Small Business near Fort Wayne Indiana

69% of people say watching short videos is how they prefer to learn about a new product or service. The average amount of time spent per week watching videos online is seven hours and 55 minutes. The largest increase in video consumption is seen in people over 46 years old.

Are you sold on using this powerful tool to improve your marketing efforts? Great! Let’s dive into the different types of video content, apps to create them, what makes them engaging and how to optimize them!10 Types Of Video Content:Your consumers want to get to know your brand and the people behind it.

Benefits Of Video Marketing For Your Business Starting a Small Business around IN

2021 Video Marketing Strategy: The Ultimate Guide  Starting a Small Business in IndianaThe Benefits Of Video Marketing For Small Businesses Starting a Small Business near IN




Question and answer (Q&A) segments are similar to interviews, but instead of you asking the questions, your audience does - online video growth statistics. Utilize your social media by asking your followers to send you questions they would like answered. This would also be a fantastic opportunity to live stream and answer questions as they come in.

Q&A videos also allow your audience direct access to your company and show that your business is transparent, giving your brand a boost in digital marketing. These 10 types of video content are shareable pieces of information. Product reviews are among the most popular type of video content found on the internet.

Benefits Of Video Marketing for Fort Wayne

If your brand can provide useful ways to make life easier, a video is a fantastic way to share it. Another positive benefit of this type of video content is that it will also help improve your brand’s credibility and trust. Testimonials and case study videos are perfect for showing potential customers exactly what they are getting with your business.

Upload your own photos and videos or choose from their extensive library. Choose your theme, colors and font. Edit the text, decide on the music option then press export! These videos are short and they are perfect for sharing on social media. The downside is you can’t upload your own music and they don’t offer a voice-over option, so they’re not ideal for videos with speaking.

Top Video Marketing Strategy for around IN

Why Video Marketing Is So Powerful In 2021 for   INYoutube Video Marketing for Starting a Small Business around IN


Make sure you practice beforehand to help you sound relaxed and natural.: Choosing the right music to mimic the tone of your video content is essential. Testing out and choosing your music after the rest of the video is complete works best.: While visuals are important to any video, sometimes, the simpler the better (everything is video).

People like to be entertained, so entertain yourself while you’re at it. Your authenticity will shine through. Video content marketing works best with short pieces. In a world where everyone is competing for attention, it is best to keep videos to two minutes or less, and one minute is even better! According to Statistic Brain, the average attention span lasts about eight seconds.

Video Marketing Strategy: Complete Guide For 2021 near IN

When you upload your videos to a site like You, Tube, make sure to add tags and categorize them. Selecting a category will group your video with similar content and increase the chances of it being viewed. Think of tags like keywords since they help your video to be found.

Captions serve two important purposes. First, adding them to your video will help it be ADA compliant for hearing impaired people. In addition, 85 percent of Facebook users report they watch videos without sound for one reason or another. Secondly, captions will boost how frequently your video content appears in searches by highlighting important keywords that appear throughout your video.

Benefits Of Video Marketing For Your Business Starting a Small Business around Fort Wayne

At Lemonlight, we’re picky about our metrics for success. We love viral videos with tons of views, but honestly? We’re more interested in videos that deliver results - video marketing strategy. A million views looks good on paper, but might mean zilch for your bottom line. We encourage you to adopt this results-first frame of mind.

Video Marketing   around IndianaWhat Is Video Marketing? Benefits, Challenges, And Best Strategy Starting a Small Business near Fort Wayne IN


This will likely be your first interaction with them, so you want to make sure it’s a memorable one. View count is important here, but so is your number of unique visitors and brand awareness and recall lift (mobile company video). Luckily, most video hosting platforms share these data points, so they should be easy to come by.

More from Content Generator

Navigation

Home